Power Up Your Day with Fresh Vegetables and Fruits
Eating fresh vegetables and fruits is important to provide vitamins and minerals essential to our health and well-being and prevent some chronic diseases. Choose a variety of different colored vegetables and fruits each day for good health. MORE MATTERS!
Fruits & Veggies–More Matters® is a health initiative focused on helping Americans increase fruit & vegetable consumption for better health. The program is spearheaded by Produce for Better Health Foundation (PBH), a 501(c)(3) nonprofit organization that has partnered with the Centers for Disease Control & Prevention (CDC) to help spread the word about the health benefits of adding MORE fruits & veggies to your diet.
The U.S. Department of Agriculture (USDA) and Health and Human Services’ Dietary Guidelines for Americans, 2015 recommends that Americans make half their plate fruits and vegetables for meals and snacks, as demonstrated by the MyPlate nutrition guide. Given the increase of chronic diseases among all age groups, eating a diet rich in a variety of colorful fruits and vegetables is more important than ever. Fruits & Veggies—More Matters is here to make the healthy choice also an easy choice.
The Senior Farmers’ Market Nutrition Program (SFMNP) is a 100 percent federally funded program which provides low-income seniors with check booklets that can be used to purchase fresh fruits, vegetables, cut herb and honey at Certified Farmers’ Markets (CFM).
Farmers Market Nutrition Program can provide $20 in checks to use at certified farmers’ markets to WIC families and seniors.
For more information contact: